Category Archives: Strategy

A little ‘Chill’ in the air…

Date: July 19, 2011  Author: Kevin  Posted in Advertising, Branding, Consumer marketing, Creative, Creative medium, Effective Web, Integrated, Integrated Creative, Planning, SEO, Strategic Creative, Strategy, Tribes, Viral Marketing, Web Copy | Comments Off

photo © 2005 Jon Hurd | more info (via: Wylio)I grew up in the house of a serious work ethic, in fact, some might call it workaholism.  Even though I can work alongside the best of them, I continue to …

Urgent vs. Important

Date: May 2, 2011  Author: Kevin  Posted in Consumer marketing, Important, marketing, Planning, Priorities, Retail, Strategic Marketing, Strategy, Urgent | Comments Off

photo © 2006 Valerie Everett | more info (via: Wylio)Very early on in my professional career I had the good fortune of working with someone who invested deeply in me.  I was barely 23 when the Chief Marketing Officer of …

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